Our Articles
Power of Branding
Brand identity is how a brand identifies itself. It is a set of visual ...
The Frequently-Asked-Questions Concerning Franchising
Do you think more people will be keen to start a business under an established ...
Organisation Trust (or Lack of) Will Make or Break Success in Navigating Through and Beyond COVID-19
Setting the Context for Change The global COVID-19 crisis thrusted businesses around the world ...
The Value of Branding
In the ever-evolving competitive landscape, there are different players with proliferation of products and ...
Generation Z and Franchise Brands
According to WhatIs, there are two billion people (updated in January 2020) classified as Gen ...
“Why, What and How” of Culture in Digital Transformation
"To get digital transformation right, focus not on tech but on culture."- The Straits Times, ...
Brand Touchpoints
A brand touchpoint is the moment where the brand touches a prospect. This could ...
4 Success Factors for Effective Franchisees
1. Financing – Planning of Funds Because of the rush to get going (to ...
Connecting Boomer Leaders and Millennial Staff
Setting the Stage As Singapore marches forward in an age of uncertainty and ever-changing developments, ...