We Know Franchising

ASIAWIDE FRANCHISE CONSULTANTS PTE LTD (AFC) is one of the most experienced franchise consulting companies in Asia. Over the last 32 years (as of October 2020), we have helped more than 1300 companies in Asia to develop their franchises to expand domestically and overseas.

With our worldwide network, in-depth knowledge, insight (our consultants have managed franchise companies before joining us) and qualifications – e.g. CFE, CMC and PMC (Senior PMC), we are able to help clients from various industries to develop very strategic and effective franchise packages, conduct incisive franchise audits, to develop a market entry strategic plan into foreign territories and help franchisors find suitable franchisees in various parts of the world.

Our related company Asiawide Trends Pte Ltd is the publisher of the world’s only bilingual English-Chinese Asia Franchise & Business Opportunities magazine that is immensely popular in Asia since 1994 (launched by the then Deputy CEO of the Singapore Trade Development Board). We are the most active consulting company in Asia as we participate in over 30 franchise and related shows in Asia every year.

Conceptualisation of The Entire Franchise System

Many franchises fail to take off or do not last long because they have started on the wrong footing. Our responsibility is to ensure that you have gone through a thorough brainstorming and soul-searching exercise (to strategise for the long- the term, to enhance strengths and minimise weaknesses) before we embark on the crystallisation of the franchise concept with you.

Establishment of Necessary Structure for Franchise Systems

We provide well-deliberated advice to ensure that the various systems are in place so that your franchising package/platform is well-equipped to provide reliable support services to direct-owned as well as franchisees’ outlets, both domestically and internationally, and for the long term.

Financial Models

Going into business with great enthusiasm is not enough. Realistic projections based on strict criteria must be produced so that all involved know what resources are needed before they commit to the relationship. The figures must be well-researched. (Our real experience in managing franchises before becoming franchise consultants is valuable in this respect)

Franchise Operations Feasibility

It is important that franchising fits the needs of the owners or shareholders. During the planning phase, we will also take into account other alternatives for expansion. We have several litmus tests that we use—based on insights gained in the last 32 years —to ensure that the business is ‘franchise-able’, and that both the franchisor and their franchisees can operate the business in such a manner that the entire network functions in a unified, consistent, re-enforcing manner, achieving the results envisioned during the planning stage.

Legal Agreements

We work with well-established law firms to ensure that your concerns and needs are considered properly without making the terms and conditions unnecessarily onerous for the franchisees.

Marketing

We have a worldwide network (partners in more than 50 countries, as of October 2020) and the resources (media like Asia Franchise & Business Opportunities magazine, company’s Facebook, Twitter, LinkedIn; exhibition booth at many franchise-related exhibitions in Asia & beyond every year; a strong database of prospective franchisees; etc.) and the commitment to help you find the franchisees you have profiled.

Franchise Audit

Because things move at such a fast speed, and the competition is getting fiercer, established franchisors will find it useful to have a ‘Health Check’ once every few years. We will objectively analyse your existing operations and propose improvements so that you grow from strength to strength.

Market Entry/Feasibility Study

Not every well-known concept will become successful in every market. A proper analysis will save the franchisor and or the franchisee lots of money, time, and energy in case the franchise’s chances of success in the market in question are extremely low. Conversely, a not-so-well-known franchise may fly high in another market because of other incredibly positive factors. Our in-depth feasibility study will increase your chances of success when you enter new territory.

Short-Term Management Contract / Project Management Contract

We have a team of experienced (with real franchise management experience) associate consultants who can help the franchisor and/or franchisee to set up the business and to run the business on a day-to-day basis on a short-term contract basis. This can include piece-meal jobs like the updating of the Operations Manuals, the launch of a new product or service, etc.

Other Services

We can act as the franchisor’s representative in several areas: (1) Enforcing terms stated in the franchise agreement concerning termination of a franchisee based in Asia (2) Carrying out other tasks after reaching an agreement with the franchisor on the scope of work and the consideration thereof.