Brand identity is how a brand identifies itself. It is a set of visual elements that represent a brand or company, such as logo, shapes and colours, typography, taglines, and brand voice. A strong brand identity is important because it uses clear distinct elements to convey the character, personality and values of a brand/company. These visual elements enable the brand to stand out in consumers’ minds and help them recognize your products amidst the cluttered marketplace.
Building a strong identity can give your brand high recognition in a market flooded with products just like yours.
By and large, having a strong brand identity is important to allow your business to leverage on the power of branding to drive further growth. If you like to know more about how to strengthen your brand identity and tap on the power of branding to grow your business, please contact us for a free, non-committal chat about your options and what we can do for you.